CSC’s (common short codes) offer companies personalization, relevancy and immediacy with their marketing campaigns, CSC’s allow for two way communication making it possible for organizations to gather a wide range of information from wireless consumers. Short code campaigns encourage and develop upon customer relations through consumer – initiated, consumer controlled interaction with a brand. Companies are embracing short code marketing campaigns because mobile delivers higher response rates than traditional media and inherently offers measureable returns such as the outcome of participation per dollar spent. Marketers should look towards short codes as the unifying link that makes online, TV, billboard and print ads more innovative, appealing and actionable to the consumer.
Text Marketing Summary
By FYV | Published: April 26, 2011
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