Businesses are Driving Success with Short Codes

According to new research from the CMO Council, a surprising 76% of senior marketers believe they are not reaching the full potential of their current customers. Only 46.5% say they have good insights into retention rates, customer profitability and lifetime value. Businesses are looking for new ways to drive customer engagement, relevancy and advocacy. As a result, 60% are embracing new strategies to better engage their customer base. Companies across numerous industries such as retail, restaurants, and consumer packaged goods are embracing common short code (CSC) marketing to build new levels of engagement and relevancy.

Short codes provide an effective way to build and develop awareness, generate and qualify leads, acquire new customers and further strengthen relations with their existing core base.

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