Getting Back to the Basics #1

This is my first in a series of blog posts entitled “Getting Back to Basics”. The speed in which we do business today is mind boggling. Did you know that every day we are exposed to 30,000 sales messages and or brand impressions? And if you are a business owner that number goes up to almost 40,000.

In 2008 the average person spent 21 hours during the year deleting spam from their email. So how do we have the time to sift through the thousands of messages we download into our subconscious every day? We receive so much proverbial clutter in our email inboxes, phone messages, banner ads, direct mail, radio, TV, Face book, twitter, Google Plus and the list goes on. Is it any wonder that as the number of messages increases, the ability for us to process this information decreases?

Companies selling advertising today have come up with the most creative and compelling pitches to force feed their messages down their prospects throat.  At the end of the day, the only thing that matters is the ROI on advertising dollars.

Advertisers today need to get back to basics with their marketing. Here are 6 ways to see a higher return on your advertising dollars.

  1. Have a balanced marketing plan: that includes networking with other professionals in your contact sphere that have the ability to refer you clients. When it comes to marketing, it’s always better to fish with a net rather than a pole.
  2. Market on the internet: Talk to a professional consultant that can help you to increase your internet footprint and SEO rank. These potential clients are performing key word queries by the thousands looking for your business. Make sure that they can find you quickly and easily.  Click here for a free analysis of your website.
  3. Understand who you’re client is: Once you understand who your client is, find ways to market directly to that customer. The more targeted you can be in your approach the better.
  4. Market to your existing clients: Studies say that clients you market to spend almost 70% more than customers you don’t, meaning that a 5% increase in sales can result in a 25% increase in profits.
  5. Ask for Feedback: You must have a process for getting customer feedback. 68% of customers leave your business every year because of perceived indifference.  You must retain loyal customers!
  6. Keep it personal: Nobody wants a transaction but everybody wants an experience. Do everything you can do to make their experience personal. Send hand written thank you cards, follow up with a phone call, and thank your customers for referrals!

Today, customers have more information and do more research than ever before. Get back to the basics and the profits will follow.

Derek Thielen
President, Velocity Marketing Group

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